Call Anytime 24/7
Mail Us For Support
Office Address
Lahore, Punjab, Pakistan
Now Hiring: Are you a driven and motivated 1st Line IT Support Engineer?
Office Hours: 10:00am-6:00pm
Now Hiring: Are you a driven and motivated 1st Line IT Support Engineer?
Office Hours: 10:00am-6:00pm
Call Anytime 24/7
Mail Us For Support
Office Address
CPC (Cost Per Click) is a key advertising metric that tells you how much you pay each time someone clicks your ad.
It helps advertisers measure campaign performance, compare ad platforms, and optimize spending to get the most out of every marketing dollar.
Whether you’re running Google Ads, Facebook Ads, Instagram campaigns, or YouTube promotions, knowing your CPC helps you improve ROI and make data-driven decisions.
Our Free CPC Calculator helps digital marketers, advertisers, and small businesses easily calculate their Cost Per Click in seconds.
Simply enter your total ad spend and total clicks, and our calculator instantly gives you the exact CPC value — saving you time and effort.
Enter Total Ad Spend:
Input the total amount spent on your ad campaign (e.g., PKR 5,000 or $100).
Enter Total Clicks:
Add the total number of ad clicks you received.
Click “Calculate CPC”:
Instantly get your average cost per click displayed below.
Analyze the Result:
Use the CPC value to compare campaign costs and performance across platforms.
Example:
If your ad spend is PKR 10,000 and you received 2,000 clicks:
👉 CPC = 10,000 ÷ 2,000 = PKR 5 per click
CPC = Total Ad Spend / Total Number of Clicks
Example: If you spent $150 on a campaign that got 300 clicks:
CPC = 150 / 300 = 0.50
Your Cost per Click = $0.50 per click
✅ Instant Results – Calculate CPC in seconds.
✅ Accurate & Reliable – No manual math required.
✅ Multi-Platform Compatible – Works with Google Ads, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
✅ Budget Optimization – Compare costs and optimize your ad spend.
✅ Free Forever – 100% free tool by Atechno.pk, no sign-up needed.
| Platform | Average CPC (USD) | Description |
|---|---|---|
| Google Ads (Search) | $1.00 – $2.00 | Based on keyword competition |
| Facebook Ads | $0.50 – $1.50 | Varies by targeting and audience |
| Instagram Ads | $0.70 – $1.20 | Visual and engagement-heavy |
| LinkedIn Ads | $2.00 – $5.00 | B2B and professional targeting |
| YouTube Ads | $0.10 – $0.30 | Great for awareness campaigns |
| TikTok Ads | $0.10 – $0.50 | Popular for short-form content |
(Note: Rates vary by region, audience, and industry.)
You should use this CPC Calculator:
After each ad campaign to track cost efficiency.
When comparing different platforms or keywords.
Before scaling your ad budget.
While analyzing ROI or conversion rates.
To improve your bidding strategy in PPC campaigns.
Competition: Popular keywords increase CPC.
Ad Quality Score: Better ad quality reduces cost.
Target Audience: Specific or premium audiences raise CPC.
Ad Placement: Display vs. Search networks differ in cost.
Device & Time: CPC may vary by time, device, or region.
CPC stands for Cost Per Click, which is the amount you pay every time someone clicks on your ad. It helps advertisers measure ad efficiency and cost performance.
You can calculate CPC using this formula:
CPC = Total Ad Spend / Total Clicks
For example, if you spent PKR 20,000 on ads and received 4,000 clicks, your CPC = PKR 5 per click.
A good CPC depends on your industry and platform:
E-commerce: $0.30 – $1.00
Finance / Real Estate: $1.50 – $5.00
Technology / SaaS: $1.00 – $3.00
The lower the CPC for qualified traffic, the better your ad performance.
To reduce CPC:
Improve your ad quality score.
Use negative keywords to remove irrelevant traffic.
Optimize landing pages for better conversions.
Experiment with different targeting or creatives.
Run A/B tests regularly.
Not exactly.
PPC (Pay-Per-Click): The overall ad model.
CPC (Cost Per Click): The actual price paid per click within that model.
So CPC is a metric inside the PPC strategy.
✅ Yes! This tool works perfectly for Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, TikTok, and all PPC platforms that charge per click.
CPC (Cost Per Click): You pay only when someone clicks your ad.
CPM (Cost Per Mille): You pay per 1,000 impressions or views.
CPC is best for traffic-focused campaigns, while CPM suits brand awareness goals.